INDIA – Clove Oral Care, an Indian oral hygiene brand, has unveiled a new range of clinically tested toothpaste and toothbrushes, marking its strategic entry into the consumer oral care market.
The new range addresses common dental concerns, including sensitivity, enamel erosion, dry mouth, and pediatric dental hygiene.
The toothpaste lineup features five specialized variants: ‘Hydrate’, formulated with patented Optaflow technology to relieve dry mouth; ‘Revive’, designed to remineralize and strengthen enamel; ‘Sensitive’, which incorporates Potassium Nitrate for immediate relief from hypersensitivity; ‘Kidz’, a color-changing formula with age-appropriate fluoride levels for children; and ‘Ultimate’, an all-in-one daily toothpaste supporting gum health, enamel protection, and cavity prevention.
These products are designed to bridge the gap between cosmetic oral care and professional-grade solutions and are backed by over a decade of clinical expertise.
The brand’s research, derived from thousands of patient consultations at Clove Dental clinics, identified a critical need for problem-specific oral care products tailored to Indian consumers.
Amarinder Singh, Founder and CEO, Clove Oral Care said, “Oral care that is scientifically backed and professionally developed shouldn’t be restricted to niche markets or luxury price tags.”
“ By positioning our products in the mid-premium segment, we’re ensuring that high-quality, dentist-approved solutions are within reach for a much wider audience.”
This launch marks a significant milestone in Clove’s mission to enhance preventive dental care and promote greater oral health awareness throughout India.
In addition to the launch, Clove Oral Care has introduced a distinctive “product + service” model, offering customers who purchase the new oral care products a free dental consultation at any of the 600+ Clove Dental clinics across 26 cities.
The initiative is designed to bridge the gap between at-home oral hygiene and professional dental care, underscoring the brand’s dedication to comprehensive oral wellness.
The launch comes at a time when India’s oral hygiene market is experiencing steady growth, driven by increasing awareness of dental health, rising disposable incomes, and demand for natural and ayurvedic products.
According to statista, The Indian oral care market was valued at USD 1.96 billion in 2025 and is projected to grow at a CAGR of 3.39% from 2025 to 2030.