Clove Oral Care has launched its customised and clinically tested range of toothpaste and toothbrushes. The product line is now available on Clove Oral Care’s website and through leading e-commerce portals, including Amazon and Flipkart. This launch marks an important milestone in Clove’s broader mission to promote preventive dental care and oral health education by delivering dentist-perfected, problem-specific solutions to households across India.
The new product range is the result of insights gathered from over a decade of Clove’s clinical experience across its dental clinics in India. Recognising the unique oral health needs of the Indian population, Clove’s experts identified a critical gap in the market for targeted products that do more than just cosmetic whitening. The result is a range of scientifically backed solutions that address real issues such as tooth sensitivity, enamel erosion, dry mouth, and the unique requirements of children’s dental hygiene.
The toothpaste lineup includes five specialised variants. ‘Hydrate’ is designed to relieve dry mouth with patented Optaflow technology that stimulates saliva production. ‘Revive’ helps repair and strengthen enamel, while ‘Sensitive’ uses Potassium Nitrate for instant hypersensitivity relief. ‘Kidz’ is a gentle, colour-changing formula with age-appropriate fluoride content, specially developed for children. Finally, ‘Ultimate’ serves as a comprehensive daily formula promoting gum health, cavity prevention, and enamel strength. All products incorporate advanced sensory and moisturising technologies, including OptaFresh and Optaflow, developed with Symrise in Germany, to support oral flora and enhance user experience.
Clove’s new toothbrushes are engineered to complement the toothpaste range, featuring ultra-soft DuPont Tynex bristles and ergonomic designs. These dentist-approved brushes offer superior flexibility and bend recovery, ensuring long-lasting effectiveness and promoting correct brushing techniques that reduce plaque accumulation.
According to Amarinder Singh, Founder and CEO of Clove Oral Care, the pricing strategy for the new range reflects the company’s commitment to accessibility. “We’ve been very deliberate in how we’ve priced this range. Oral care that is scientifically backed and professionally developed shouldn’t be restricted to niche markets or luxury price tags. By positioning our products in the mid-premium segment, we’re ensuring that high-quality, dentist-approved solutions are within reach for a much wider audience. It’s about delivering real value products that meet clinical standards yet remain practical for everyday use across Indian households,” he said.
The development and formulation of the products involved collaboration between Clove’s team of experienced dentists and Dabur’s innovation team, ensuring clinical efficacy and adherence to global standards. Key ingredients were sourced from Symrise in Germany, and the packaging was created with sustainable intent and visual appeal.
What truly sets Clove Oral Care apart is its integrated ‘product + service’ model. Every customer purchasing Clove’s oral care products is eligible for a complimentary dental consultation at one of the 600+ Clove Dental clinics spread across 26 Indian cities. This initiative underscores Clove’s holistic approach to oral wellness, combining at-home hygiene with in-clinic expertise.
With this launch, Clove Oral Care aims to redefine oral health in India by offering professional-grade products designed for Indian needs, backed by years of clinical knowledge and a commitment to making superior dental care both accessible and affordable.