In a world saturated with colourful tubes and flavour-loaded pastes, there is something deeply reassuring about going back to basics when it comes to the dental health of our children. Growing teeth with curious taste buds, our children often tend to gulp down the toothpaste; in such cases, ensuring their safety becomes important. The Clove Kidz toothpaste is a child-friendly toothpaste that has no artificial flavours, no artificial sweeteners, and no harsh additives.
Why Children Need “gentle yet powerful” Care?
Childhood is a period of morphological change and rapid growth. During this period, teeth continue to grow, enamel is still maturing, gums are more susceptible, and habits begin to form. According to a systematic review titled “Prevalence, risk factors, and parental perspectives of dental caries in children in Odisha: A mixed-method study, in India, 52% children aged 3-12 have dental caries. The Indian Journal of Public Health published a review article titled “Prevalence of Early Childhood Caries in India: A Systematic Review and Meta-Analysis,” where they stated that for preschoolers, too, the ‘early childhood caries’ burden remains high. In short, kids face real oral-health risks. And those risks are magnified when the toothpaste they use on their enamel, which is still maturing, includes additives that might irritate, overstimulate, or lead to the ingestion of flavours beyond the pea-sized safe dose.
Many children’s pastes lean heavily on artificial flavours and sweeteners to make brushing fun. After all, as children, we loved that pop of colour and that minty aftertaste. But can we compromise safety for the sake of fun? Well, we all know the answer, and it is a big “No.” Many children frequently ingest large portions of the paste, especially when they really enjoy the flavour. The study also talks about how most “toothpastes contain many different ingredients including abrasives, surfactants, agents used for caries protection and remineralisation, and antibacterial agents” and these can lead to serious health issues. Therefore, looking for a “safe” toothpaste is important. So what ingredients to avoid? The Indian Express published an article warning against certain ingredients, including surfactants like SLS/SLES, artificial sweeteners such as saccharin, artificial colouring, and preservatives like parabens or triclosan.
Why Should Artificial Flavours and Additives be Avoided?
We brush twice a day and expect our children to inculcate the same habit? But to keep their teeth safe, should we risk their health? Children’s enamel is thinner, their swallowing reflexes are immature, and their exposure to additives is proportionally higher. Here are some major concerns:
● Ingesting toothpastes containing artificial sweeteners can lead to major health problems. It is essential to choose toothpastes that are paraben-free, triclosan-free and do not contain any artificial flavours.
● SLS (sodium lauryl sulfate) is known to cause mouth ulceration or irritation in sensitive users.
● Some toothpastes contain triclosan, which may interfere with the metabolism of your children.
In India, where children may snack on sugary foods, drink sweetened beverages or consume tangy snacks frequently, the risk of cavities, enamel wear and early decay is already high. Now imagine them using a toothpaste that risks their health, instead of alleviating dental issues.
If more children in India use safe and effective toothpaste, we can make a significant impact on early childhood caries, enamel erosion and long-term health issues.
How is Clove Kidz Ensuring the Safety of Your Children?
Clove Kidz ticks all the right boxes.
● No artificial flavour, no artificial sweetener
● SLS-free, gluten-free
● Free from peroxide, paraben, triclosan
● Fun colour-changing toothpaste
● Cavity protection, tartar & decay prevention, enamel remineralisation
Clove Kidz ensures:
1. Cavity and decay protection: In India, where about 60% of children show signs of dental caries, early protection is crucial. Clove Kidz protects and strengthens the enamel without being harsh on it.
2. Tartar and stain prevention: This toothpaste is formulated to reduce plaque and tartar, without harsh abrasives, supporting cleaner teeth and healthier gums.
3. Remineralisation of soft enamel: Young teeth often have enamel that has not fully matured. While adult toothpastes may be too strong or flavour-intense, this child-safe toothpaste guarantees targeted support and remineralisation of the enamel.
4. Safe and Non-Toxic colouring agents: In Clove Kidz, the colouring agents are derived from fruit and vegetable extracts. These natural colourants also change colours to notify the kids of their brushing duration. Such an innovative way to engage and ensure that your children love brushing and are never fussy about it.
5. Dentist-perfected: Clove Kidz toothpaste is curated keeping the highest standards of safety and quality of children’s oral health in mind. Our toothpastes are formulated with dentist-perfected formulations.
By choosing safe and gentle formulations today, you ensure good dental hygiene and good health for your child.
